The Internet has opened up new possibilities for anyone who wants to share their content, ideas, or opinions with the world. It has also created a new phenomenon: online stardom. Online stardom is the state of being famous, influential, or successful on the Internet, especially on social media platforms, websites, blogs, or online communities. Online stars are also known as social media influencers, personalities, or celebrities. They use various strategies and techniques to create compelling content that attracts and engages millions of followers, fans, and subscribers. They also monetize their online presence and make a living from their passion.

But how do online stars achieve online stardom? How do they create content that goes viral, or that spreads rapidly and widely across the Internet? And what are the challenges, risks, and rewards of being an online star? In this article, we will explore the concept of viral velocity, and how online stars navigate the fast lanes of online stardom.

## What is Viral Velocity?

Viral velocity is a term that describes the speed and reach of online content. It measures how quickly and how far online content spreads across the Internet, especially on social media platforms. Viral velocity is influenced by various factors, such as the quality, relevance, and timeliness of the content, the size, engagement, and loyalty of the audience, the algorithm, design, and features of the platform, and the network, collaboration, and promotion of the creator.

Viral velocity is important for online stars, because it determines their exposure, reach, and visibility. The higher the viral velocity, the more people will see, like, comment, share, and subscribe to their content. The more people will become aware of their online presence, brand, or identity. The more people will become potential customers, clients, or partners. The more people will become part of their online community.

Viral velocity is also challenging for online stars, because it requires constant creativity, innovation, and adaptation. The online world is dynamic, competitive, and unpredictable. Online stars have to create content that stands out, that appeals to their audience, that follows the trends, and that adapts to the changes. Online stars have to keep up with the expectations, demands, and feedback of their audience. Online stars have to deal with the pressure, stress, and criticism of being in the spotlight.

## How to Increase Viral Velocity: The Essentials

Before we dive into the specific examples of online stars who have increased their viral velocity, let's first review some of the essential elements of increasing viral velocity. These are the common factors that most online stars have in common, regardless of their niche, platform, or style.

- **Create high-quality content.** The first element of increasing viral velocity is to create high-quality content, or content that is well-produced, well-edited, and well-presented. You need to use the best tools, techniques, and practices to capture, edit, and upload your content. You need to follow the guidelines, standards, and trends of your chosen platform. You need to use keywords, hashtags, captions, titles, descriptions, and tags to make your content searchable, discoverable, and shareable. You need to use images, videos, texts, or audios that are clear, crisp, and captivating.
- **Create relevant content.** The second element of increasing viral velocity is to create relevant content, or content that is related, useful, and interesting to your audience. You need to understand who your potential and existing followers are, what they want, what they need, and what they care about. You need to create content that resonates with your audience, solves their problems, entertains them, educates them, or inspires them. You need to create content that reflects your personality, voice, opinions, and values.
- **Create timely content.** The third element of increasing viral velocity is to create timely content, or content that is current, fresh, and up-to-date. You need to keep track of the latest news, events, and trends in your niche, industry, or society. You need to create content that responds to, comments on, or participates in the ongoing conversations, debates, or challenges. You need to create content that is seasonal, festive, or topical.
- **Create engaging content.** The fourth element of increasing viral velocity is to create engaging content, or content that is interactive, fun, and memorable. You need to create content that invites, encourages, and rewards your audience to like, comment, share, and subscribe to your content. You need to create content that sparks, stimulates, and sustains your audience's attention, interest, and curiosity. You need to create content that surprises, delights, and impresses your audience.

## How to Increase Viral Velocity: The Examples

Now that we have covered the essentials, let's look at some of the examples of online stars who have increased their viral velocity, and how they created content that went viral. We will analyze how they used their content to create popularity and what we can learn from them.

### MrBeast: The King of YouTube Challenges

MrBeast is one of the most subscribed and viewed individual YouTubers in the world, with over 80 million subscribers and over 13 billion views as of November 2023. He is an American video creator, philanthropist, and entrepreneur who is known for his outrageous, extravagant, and charitable challenges. He mainly posts videos of him and his friends doing various stunts, experiments, pranks, or donations, but he also creates other types of content, such as gaming, trivia, reaction, and collaboration videos.

MrBeast increases his viral velocity by creating high-quality, relevant, timely, and engaging content. He creates high-quality content by using the best tools, techniques, and practices to capture, edit, and upload his videos. He follows the guidelines, standards, and trends of YouTube. He uses keywords, hashtags, captions, titles, descriptions, and tags to make his videos searchable, discoverable, and shareable. He uses images, videos, texts, or audios that are clear, crisp, and captivating. He creates relevant content by understanding what his audience wants, needs, and cares about. He creates content that resonates with his audience, entertains them, educates them, or inspires them. He creates content that reflects his personality, voice, opinions, and values. He creates timely content by keeping track of the latest news, events, and trends in his niche, industry, or society. He creates content that responds to, comments on, or participates in the ongoing conversations, debates, or challenges. He creates content that is seasonal, festive, or topical. He creates engaging content by inviting, encouraging, and rewarding his audience to like, comment, share, and subscribe to his content. He creates content that sparks, stimulates, and sustains his audience's attention, interest, and curiosity. He creates content that surprises, delights, and impresses his audience.

MrBeast teaches us that we can increase our viral velocity by creating high-quality, relevant, timely, and engaging videos.

### Charli D'Amelio: The Queen of TikTok Dances

Charli D'Amelio is one of the most followed and influential TikTok stars in the world, with over 130 million followers and over 10 billion likes as of November 2023. She is an American dancer, model, and social media personality who is known for her viral dance videos. She mainly posts videos of her performing various dance routines, trends, or challenges, but she also creates other types of content, such as lip-syncing, comedy, fashion, or lifestyle videos.

Charli D'Amelio increases her viral velocity by creating high-quality, relevant, timely, and engaging content. She creates high-quality content by using the best tools, techniques, and practices to capture, edit, and upload her videos. She follows the guidelines, standards, and trends of TikTok. She uses keywords, hashtags, captions, titles, descriptions, and tags to make her videos searchable, discoverable, and shareable. She uses images, videos, texts, or audios that are clear, crisp, and captivating. She creates relevant content by understanding what her audience wants, needs, and cares about. She creates content that resonates with her audience, entertains them, educates them, or inspires them. She creates content that reflects her personality, voice, opinions, and values. She creates timely content by keeping track of the latest news, events, and trends in her niche, industry, or society. She creates content that responds to, comments on, or participates in the ongoing conversations, debates, or challenges. She creates content that is seasonal, festive, or topical. She creates engaging content by inviting, encouraging, and rewarding her audience to like, comment, share, and follow her content. She creates content that sparks, stimulates, and sustains her audience's attention, interest, and curiosity. She creates content that surprises, delights, and impresses her audience.

Charli D'Amelio teaches us that we can increase our viral velocity by creating high-quality, relevant, timely, and engaging videos.